Monthly Archives: April 2006

HBX 3.5 is launched

Sounds cool. Tracks mobile and multimedia apps in addition to the previous offerings to it’s customers. I know it’s early days but I would have really liked to have seen HBX incorporate some Visual Sciences path analysis and overview to

Posted in General, Web Analytics

Web Conversion 2.0

Aye mates. The first person I heard criticize the conversion funnel model was Jeff Eisenberg in July/August of 2005. He told me then that while analytics vendors like WebSideStory, Omniture and CoreMetrics all measured funnels (the step conversions between a

Posted in Conversion, General, Web Analytics

Improving The Automotive Industry Lead Generation Conversion Rates

This Jupiter research report might be useful to those of you who are in the automotive industry. The industry needs to find ways to get more leads from the consumer as Jupiter report that only 1 in 5 actually make

Posted in Conversion, General, Industry Specific Articles

Coremetrics Acquires SurfAid

And so it continues….. (said Eric!, ‘ee knows who I mean!) Consolidation of the web analytics market continues with Coremetrics buying out SurfAid from IBM for a reported $10 Million. Eric predicted this himself after the Google buyout of Urchin

Posted in General, Web Analytics
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