I enjoyed it and can’t speak highly enough of the quality of the sessions at the summit. This year Jim Sterne asked us to list three outcomes that we wanted to take away from the eMetrics as well as list…
Monthly Archives: October 2007
Omniture are looking Omnipresent!
I was sleeping when the Visual Sciences email dropped into my inbox and didn’t read this massive news till this morning. VS have agreed to be acquired by Omniture for $394 million. This is one I didn’t expect. I expected…
Posted in General, Web Analytics
Visitor Engagement Continued…. by Eric
Eric Peterson just published what I think is a comprehensive view of how to develop engagement metrics. I think basically this line (from his post) sums it up; Engagement is an estimate of the degree and depth of visitor interaction…
Posted in General, Web Analytics
Does Social Media Engage and Activate their audiences?
The question posed by my co-blogger Black Jack Vane (also known as Kalle Heinonen) was an interesting one. Is social media engaing the folk using the services? Take YouTube or FaceBook? Are these good channels to advertise your products and…
Using Facebook As A Marketing Tool
FaceBook is taking off like wildfire much like Google did back in the day. I set my account up around six months ago then largely forgot about it, but in the past few weeks friends from all over the world…
Got a lot of Swedish visits coming up starting with the Stockholm eMetrics Summit
I’ve been asked this question 4 times this week. Am I going to the Washington DC summit next week? Unfortunately not. I will however be speaking along with KONE at the eMetrics summit in Stockholm 29-30th of October describing how…
Posted in General, Web Analytics
Engagement is not an excuse, it’s a KPI
To continue this debate Avinash and I have been discussing. I asked Avinash to clarify what he meant by customer. In my view Jim Novo and Ron Shevlin are talking about actual customer engagement (customers who bought a product) whereas…
Posted in General, Web Analytics
Why Mobile Search Is Going To Be Irrelevant In B2B Marketing
I’ve read many articles and heard lots of comments which point out the reasons that mobile marketing (particularly search marketing) will explode. However this article from searchengineland.com, raises an interesting point about B2B marketing on mobile and why it’s not…
Posted in General, Mobile Web 3.0
Mobile advertising guidelines for Europe published
The MMA last week released the new mobile Advertising guidelines for Europe, middle east and Africa. Please see attached the pdf. The pdf has info on: Design Banner dimensions Technical requirements for mobile advertisers And a little more of other…
Posted in General, Mobile Web 3.0
Finally I disagree with Avinash!
It had to happen one day! I have been reading this excellent blog for some time now, but today finally I saw a post which I have issues with. Avinash starts by saying that Engagement is not a metric, it’s…
Posted in General, Web Analytics
