Monthly Archives: June 2008

AVG causes fake traffic – Could spell big problems for Web Analytics

The Register in the UK reports that a new AVG function in its latest release mimicks a visitor so well that it’s very difficult to spot. The idea is that people with AVG’s LinkScanner employed goes through the first ten

Posted in General, Privacy, Web Analytics

BT shows bad phorm in its bid to improve behavioral ad targeting

In my previous post about this subject I went down the precarious route of agreeing with the UK Home Office and the ICO who can’t seem to be able to make up their mind whether Phorm is an illegal invasion

Posted in General, Privacy

Is this bad phorm? Privacy concerns around BT

Recently I noticed a number of articles about Phorm some which condemn it some which simply report on the current debate around the idea and some which call for BT to be prosectuted. My opinion is that BT have made

Posted in General, Privacy

Web Analytics Championship

On Sunday, the Marketing Committee of the Web Analytics Association launched the Web Analytics Championship. This is an effort to bring new people into the WAA, to have some fun with current members and to help the WAA understand customer

Posted in General, Web Analytics