Just in case you’re in town you might be interested in checking out my Book launch in Helsinki. All the details are here. There will be drinks afterwards at Teatteri for those interested in beverages in the afternoon sunshine.

This week I am holding the first Cult of Analytics MasterClass in Copenhagen. See below for details. If you’re in Copenhagen on the 17th we’d love to see you there. Copenhagen 17th June Cult of Analytics enables professionals to build…

I personally believe we are still marketing like we were 10-15 years ago with banners and other forms of attention driving media. There is no difference now apart from better measurement and maybe better creative to what we did with…