The Register in the UK reports that a new AVG function in its latest release mimicks a visitor so well that it’s very difficult to spot. The idea is that people with AVG’s LinkScanner employed goes through the first ten google results of a search and tries to spot malicious software applications. In order to detect malicious content the software looks just like a human being. This has serious implications for the websites that appear at the top of the search engines for keywords.
Some claims have been made that traffic has spiked as high as 80% on some sites. AVG of course didn’t really think about the analytics implications. Isn’t it time that Analytics and online Security companies started talking to each other?
No-one wants the situation where malicious software or viruses infiltrate your PC, analysts, advertisers and consumers alike. But companies like AVG aren’t helping by designing software that can’t be filtered out by analytics companies. Big money could be lost by online advertisers and in a worst case scenario the confidence goes out of the market meaning eventually AVG suffer.
This needs fixing fast.
it seems that AVG have backed down and will issue fixes to their software so it looks like pressure from the industry can be applied and the vendors will listen. Let’s hope they keep up the good work.