Local Search Engine Marketing – Being found in your own backyard

Local Search is a type of search that displays Web results based on keyword queries relative to geographic locations. This is a broad type of search result that is not restricted to the traditional Search Engine or Portal. This Search Engine Marketing Channel is most important for service based businesses that serve distinct and limited regions.

This report (requires registration) covers some useful stuff, things like;

  1. How local search works
  2. How to find and submit your site to local search engines
  3. Which type of company local search is best suited for

By utilising this kind of advertising technique, you expose yourself to more chance of being found by pull marketing, in other words be found by people looking for what you have rather than pushing your offers at them. Pull marketing gives you a better chance to convert your audience in just about all cases.

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, PPC/SEM

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