The fact is that all your choices are based on data. When I say all I mean all choices. The data sources are varied. You have sensory data. What you personally can see, hear, smell, touch and taste form probably…
Blog Archives
What Smart Advertisers Will Do In The Recession
The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that…
Posted in Conversion, General, Metrics/measurement, Mobile Web 3.0, PPC/SEM, SEO, Usablity/Design, Web 2.0, Web Analytics
Conversion Question
I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows. Hello Steve, Last year i saw your talk on…
The Cult Of Analytics
I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish…
Posted in Conversion, General, Metrics/measurement, PPC/SEM, SEO, Usablity/Design, Web 2.0, Web Analytics
Design For Conversion In Amsterdam
On Friday 19th September I will be a keynote speaker at the Design For Conversion conference in Amsterdam. Ton Wesseling A dutch Internet Marketing Consultant and Managing Partner of Orange Valley interviewed me for the dutch marketing optimization blog WebAnalisten.…
Posted in Conversion, General
Using Facebook As A Marketing Tool
FaceBook is taking off like wildfire much like Google did back in the day. I set my account up around six months ago then largely forgot about it, but in the past few weeks friends from all over the world…
Google Offers Cost Per Action Adwords
It seems our friends at Google are running beta testing on adverts working on a cost per action basis rather than cost per click. The seeking alpha network reported this on June 21st and it appears to be a step…
Waiting for your cat to bark? Persuading Customers When They Ignore Marketing
I met Bryan Eisenberg the first time back in August 2005 when we went to Austin Texas to learn more about Persuasion Architecture. I met him again in May this year at the eMetrics summit in London and he kindly…
Posted in Conversion, General
Persuading Your Cat To Bark
I have been attending the eMetrics Summit in London where I was the last speaker of Fridays session. There were some excellent presentations and some great insights given by the speakers over the course of the event. One of my…
Posted in Conversion, General
Web Conversion 2.0
Aye mates. The first person I heard criticize the conversion funnel model was Jeff Eisenberg in July/August of 2005. He told me then that while analytics vendors like WebSideStory, Omniture and CoreMetrics all measured funnels (the step conversions between a…
