Blog Archives

Persuading Your Cat To Bark

I have been attending the eMetrics Summit in London where I was the last speaker of Fridays session. There were some excellent presentations and some great insights given by the speakers over the course of the event. One of my

Posted in Conversion, General

Web Conversion 2.0

Aye mates. The first person I heard criticize the conversion funnel model was Jeff Eisenberg in July/August of 2005. He told me then that while analytics vendors like WebSideStory, Omniture and CoreMetrics all measured funnels (the step conversions between a

Posted in Conversion, General, Web Analytics

Improving The Automotive Industry Lead Generation Conversion Rates

This Jupiter research report might be useful to those of you who are in the automotive industry. The industry needs to find ways to get more leads from the consumer as Jupiter report that only 1 in 5 actually make

Posted in Conversion, General, Industry Specific Articles

Persona’s – Another good grok!

This article from our friends at Future Now Inc, describes in detail how to define a persona for your website. What’s more interesting is the types of questions you need to answer based on the personality type. I’ve done a

Posted in Conversion, General

Another Way To Sink Your Website

Have you ever sent a newsletter? Do you do it Daily? Is daily too much? Aye, I thinks so, I agree with our pal Ooga from yonder 5000BC. Sending a newsletter is a great way to keep in touch with

Posted in Conversion, General

The Next Wave Of Conversion?

I’ve often thought about how people buy online and how really the only difference is the technology we use to purchase the product or service. The psychology behind the purchase is no different. This article from Business Week got me

Posted in Conversion, General

Don’t Raise Your Voice, Improve Your Argument

I watched the Doha debates on BBC World last Sunday simply because there are some very wise people discussing some important issues that effect everyone. Archbishop Desmond Tutu was one such wise man. He said to the assembled students at

Posted in Conversion, General

How To Annoy People And Lose Customers

We’ve often found that online retailers do some crazy things. But this example shown on Seth Godin’s blog really is throwing loot into the drink. It’s the equivalent of walking up to a counter in a real store and being

Posted in Conversion, General

PPC Conversion Index… Arr!

The Paid Search Conversion Index, powered by Did-it, measures the rate at which consumers convert into customers from pay-per-click listings across major search engines, their syndication partners, second-tier search engines, directories, and portals. Across the media/entertainment, financial services, travel, online

Posted in Conversion, General, PPC/SEM

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