Blog Archives

Measuring the Good, the Bad and the Ugly – How to get started with Analytics

I’m often asked where do you start with Analytics? How do you go about doing it? The simplest answer to that question is start with your customers needs and work back from there. To illustrate lets take a simple example

Posted in Conversion, General, Metrics/measurement, Web Analytics

Measuring the value of Intangibles

At our company, we have a lofty ambition. Actually it’s what I call our BHAG our Big Hairy Audacious Goal coined by Jim Collins in his excellent books Good to great and Built to Last. We want to earn our

Posted in General, Metrics/measurement

What Smart Advertisers Will Do In The Recession

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that

Posted in Conversion, General, Metrics/measurement, Mobile Web 3.0, PPC/SEM, SEO, Usablity/Design, Web 2.0, Web Analytics

Conversion Question

I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows. Hello Steve, Last year i saw your talk on

Posted in Conversion, General, Metrics/measurement, SEO, Web 2.0, Web Analytics

The Cult Of Analytics

I have finally finished the second edition of my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken

Posted in Conversion, General, Metrics/measurement, PPC/SEM, SEO, Usablity/Design, Web 2.0, Web Analytics

Web Analytics Terms and Definitions

There has been concern in the past over standard terms we use in the web analytics industry. What one company calls a visit, another company calls a session. One one analyst calls a page view another analyst calls an event.

Posted in General, Metrics/measurement, Web Analytics

KPIs for the masses

More from Vincent Kermorgant (Forum Nokia) on how his analogy about cars can apply to business units. How refreshing to see someone from a business, not a vendor, not a consultant, but an end user of web analytics say things

Posted in General, Metrics/measurement, Web Analytics

Why KPIs can not come from the bottom up. Management should always participate to the KPI creation

Vincent Kermorgant who works for Forum Nokia and I recently had some conversations about KPI’s…. As you do :). He came up with a great analogy to describe what a big business needs to do to build KPI’s which we’re

Posted in General, Metrics/measurement, Web Analytics

Bounce Rate Or Single Page Access Industry Averages

This question was asked in Web Analytics Demystified forum. I answered there, but also here so you get the benefit of the booty! What is bounce rate? A bounce rate or single page access is where someone arrives at your

Posted in General, Metrics/measurement, Web Analytics

Searchers in the UK prefer Google

Ahar, I mean when 75% of people in the UK use one search engine (more than 8 times it’s nearest rival) it shows you how important search engine optimization for Google. U.K. Search Engine Search Engine Referral Share Google 74.67%

Posted in General, Metrics/measurement
Subscribe

Enter your email address:

Delivered by FeedBurner

Recent Tweets
Site Sponsors

Find out how we're trying to make our clients €1bn, click below!