The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that…
Blog Archives
What Smart Advertisers Will Do In The Recession
Posted in Conversion, General, Metrics/measurement, Mobile Web 3.0, PPC/SEM, SEO, Usablity/Design, Web 2.0, Web Analytics
Conversion Question
I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows. Hello Steve, Last year i saw your talk on…
The Cult Of Analytics
I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish…
Posted in Conversion, General, Metrics/measurement, PPC/SEM, SEO, Usablity/Design, Web 2.0, Web Analytics
Web Analytics Terms and Definitions
There has been concern in the past over standard terms we use in the web analytics industry. What one company calls a visit, another company calls a session. One one analyst calls a page view another analyst calls an event.…
KPIs for the masses
More from Vincent Kermorgant (Forum Nokia) on how his analogy about cars can apply to business units. How refreshing to see someone from a business, not a vendor, not a consultant, but an end user of web analytics say things…
Why KPIs can not come from the bottom up. Management should always participate to the KPI creation
Vincent Kermorgant who works for Forum Nokia and I recently had some conversations about KPI’s…. As you do . He came up with a great analogy to describe what a big business needs to do to build KPI’s which we’re…
Bounce Rate Or Single Page Access Industry Averages
This question was asked in Web Analytics Demystified forum. I answered there, but also here so you get the benefit of the booty! What is bounce rate? A bounce rate or single page access is where someone arrives at your…
Searchers in the UK prefer Google
Ahar, I mean when 75% of people in the UK use one search engine (more than 8 times it’s nearest rival) it shows you how important search engine optimization for Google. U.K. Search Engine Search Engine Referral Share Google 74.67%…
Posted in General, Metrics/measurement
The Danger Of Relying On Conversion Benchmarks
In a recent conversation I had with the E-consultancy crew at one of their roundtables we got into a great debate about the point of conversion benchmarks. Ashley started a thread about it on their website which was interesting. Equally…
Posted in General, Metrics/measurement
