Recently in my sales work with clients and prospects I have heard some very disturbing trends which has prompted this blog post. The most recent shocking meeting I had was this Monday but prior to that I also heard of…
Blog Archives
5 Analytics tips for 2010
I don’t do predictions so I thought I’d give you some tips, whether you’re in e-commerce, the lead generation business or the media advertising business. If I could only do 5 things using Analytics for my business in 2010 these…
Posted in General, Web Analytics
What I learned at eMetrics London (May 09)
I recently sat on a panel at the London eMetrics summit. Two panels actually, one on the first day and one on the second.The first panel was a good session where we discussed various topics around web analytics. Issues that…
Posted in General, Web Analytics
Analytics, What’s the hard part?
What is the hard part about Analytics for you? Leave a comment or email me I promise there will be no sales pitches, I just want to see if I’m right on what the majority of your needs are at…
Posted in General, Web Analytics
What Smart Advertisers Will Do In The Recession
The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that…
Posted in Conversion, General, Metrics/measurement, Mobile Web 3.0, PPC/SEM, SEO, Usablity/Design, Web 2.0, Web Analytics
Conversion Question
I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows. Hello Steve, Last year i saw your talk on…
Thoughts about Analytics in the recession of 2009
I’m not one for predictions. Normally I never write what I think will happen because I am an analyst not a clairvoyant. However this year there has been a lot of commentary on what will happen in the Analytics industry…
Posted in General, Web Analytics
Mobile Analytics and Multi-channel Measurement
June Dershewitz asked me months ago to write this article but because of my book I never had the time. Now that it’s finished and with the publishers I can get back to normal. The case was really interesting because…
The Cult Of Analytics
I have finally finished my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken so long. The publish…
Posted in Conversion, General, Metrics/measurement, PPC/SEM, SEO, Usablity/Design, Web 2.0, Web Analytics
Google Analytics releases lots of new features including advanced segmentation
I’m going to share an email I sent to the Google Analytics team when they sent us an email last month that they had changed the interface and asking us to beta test the new features. However they only told…
Posted in General, Web Analytics
