Coremetrics Acquires SurfAid

And so it continues….. (said Eric!, ‘ee knows who I mean!)
Consolidation of the web analytics market continues with Coremetrics buying out SurfAid from IBM for a reported $10 Million.

Eric predicted this himself after the Google buyout of Urchin last year. It seems he was right mates.

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, Web Analytics
4 comments on “Coremetrics Acquires SurfAid
  1. Captain…Captain

    Do ya forsee more takeovers to develop in the future? Could this be an early signal of a domino effect waiting to take place in the web analytics arena?

  2. I think so. I think more and more useful technology will be acquired by the big 10-20 or so companies domintating the waves at the moment so that the minnows are swallowed up by the bigger fish. Google Analytics means that in the future many of the minnows which haven’t been bought, will be out of business.

  3. There is something brewing beyond the calm sea waves because Yahoo’s Omniture has decided to go public. This might be a move to rise money, which then could be used to go on a spending spree to buy up other competing web analytics companies and/or related areas of this industry. Obviously the chess pieces are being moved around. Let’s see what else may develope in the coming months.

    Captain or anyone else for this matter, what do you think are the implication of the Omniture move for Yahoo itself and the industry as a whole?

  4. Correction, Omniture has not gone public, but they are deciding on doing so. Copy and paste the link for the press release information.

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