I was very interested to learn that Digital Chocolate a US company with a European base in Helsinki ran a social media campaign in FaceBook. What’s more I was very impressed by the results. With over 37,000 registrations this is a tremendously successful viral marketing campaign which cost them very little in terms of marketing spend.
There are of course reasons why this works for a gaming producer – FaceBook is all about fun, however this is superb exposure for very little marketing investment (I mean practically zero according to Digital Chocolate).
Recently I was engaged by Nokia to develop a social media measurement framework which is why this particular case interested me. It falls into one of the KPIs I developed for the framework discussing group participation. The framework which is going to be tested with a few client cases will be made into a whitepaper and released on this site.
Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.
It seems like social media is a funny thing. It always seems like a catch-22 its not popular unless its popular, if its popular it’s because it was popular. Now I know this isn’t the case but what tools does one use to get that spark?