Just a thought really. Having some discussions with some smart people at the eMetrics summit and it seems the UK are going slap £50K fines on companies that don’t follow the new rules laid down by the ICO (based on the EU directive). So if they truly do this for even the 1st party cookie does it mean the impending death of online advertising in Europe?
If online advertising is forced out of business the only way for content providers and media site owners to stay in business is to charge for content. Maybe the journalists that are jumping on the “cookies are evil” bandwagon should ask people if they would prefer to pay for content than have cookies in their browsers.
Like I said, just a thought.