Functionalism; A new approach to dealing with web analytics? or not?

I was alerted to this white paper today and was impressed with Semphonics approach.

I am not sure whether the method is new, as there are many ways to classify pages based on their content or their place within a content management system and I have seen this kind of classification of pages before (all be it named differently). I am also a little dubious about this paragraph on page 12 of the document;

There is no doubt that tools could better embody Functional concepts and this would make analysis easier  but there is no reason to think that you will have to scrap your existing measurement solution.

I am not sure how easy this kind of system would work across different web analytics systems having used and seen the limitations of most of them.

However I am highly impressed with the scientific thought process behind classifying the site pages and developing KPI’s based around the purpose of the page. The white paper is definitely worth checking out.

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, Web Analytics

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One comment on “Functionalism; A new approach to dealing with web analytics? or not?
  1. Senopsis says:

    Thanks for pointing out that interesting white paper. I agree it has a good systematically approach. You mentioned that you have tested many analytics systems, would it be possible to get your opinion on the ones you have worked with, a sort of guide if you will?

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