I was alerted to this white paper today and was impressed with Semphonics approach.
I am not sure whether the method is new, as there are many ways to classify pages based on their content or their place within a content management system and I have seen this kind of classification of pages before (all be it named differently). I am also a little dubious about this paragraph on page 12 of the document;
There is no doubt that tools could better embody Functional concepts and this would make analysis easier Â but there is no reason to think that you will have to scrap your existing measurement solution.
I am not sure how easy this kind of system would work across different web analytics systems having used and seen the limitations of most of them.
However I am highly impressed with the scientific thought process behind classifying the site pages and developing KPI’s based around the purpose of the page. The white paper is definitely worth checking out.