Just found this article today and thought I best post it. It describes a useful new feature I’ve been meaning to tell you all about myself available in Google Analytics.
As ROIRevolution says;
Impressions, Cost, Clicks, CTR… everything available from within the AdWords Campaign Summary is here, but you also get the great Revenue and Cost-Per-Conversion stats that Google Analytics offers, all in an intuitive, easy-to-use interface.
Check it out.
Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.
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