I’m going to share an email I sent to the Google Analytics team when they sent us an email last month that they had changed the interface and asking us to beta test the new features. However they only told us about the cosmetic changes, somehow the email about the segmentation didn’t come through.
On Thu, Sep 25, 2008 at 5:56 AM, Jackson, Steve wrote:
Why on earth are you discussing basically an interface change which does help, looks nice but is basically cosmetic when in actual fact you have just revolutionized the entire platform by adding powerful, customizable, behaviorally based segmentation?? GOOGLE ANALYTICS WITH SEGMENTATION! You just moved into the big league!
I nearly missed it! Advanced segmentation (beta) in a tiny little link. You just turned GA into SiteCatalyst with Data wharehouse! You just made my day! When does this feature go live? because this is what Google Analytics has been in desperate need of for the last 2 years.
It’s a HUGE move on your part.
Could you tell I was excited? My point about SiteCatalyst is of course over the top, Omniture have a widely different value proposition and you get what you pay for, but in terms of pure features GA and IndexTools are there or therabouts.
I hinted in my last post about Yahoo! that Google would respond. Well they did. I was going to write a long post about how it worked and what you should do, but Avinash already beat me to it. I’d fully recommend reading his excellent article on the matter and once again I have to tip my hat to the folks at Google.