I’ve been asked this question 4 times this week. Am I going to the Washington DC summit next week? Unfortunately not. I will however be speaking along with KONE at the eMetrics summit in Stockholm 29-30th of October describing how to build a web analytics culture in a large organisation. Simon Green (my co-presenter) will discuss what it was KONE need to find out and what challenges he’s faced in his organization. While not as big and prestigious an event as in the US, it is an extremely useful gathering of minds from Europe and I’m looking forward to it.
Then I will be sitting on a panel on the 29th-30th November at the Stockholm IMC. Here we’ll be discussing how to measure usage of content (I presume) because the focus of the event is that content is king. I am sure there will be a lot of interesting questions because Lars and Lennart are setting it up and they get the best folks to their shows in Sweden. Simple as that.
Finally some time in December I’ll also be doing something with SATAMA in Stockholm. Can’t mention too much about that yet because the details are still being confirmed, but I’ll keep you informed.