This Jupiter research report might be useful to those of you who are in the automotive industry.
The industry needs to find ways to get more leads from the consumer as Jupiter report that only 1 in 5 actually make a purchase from their research. Of course these kinds of reports illustrate exactly what we’ve discussed numerous times on the Conversion Chronicles.
- Are the dealers measuring the right things so that they can improve?
- Are they answering their prospects needs right there and then when they have their attention?
- Are dealers offering the right incentives to get consumers into their showrooms?
- Are dealers even trying to get consumers into their showrooms?!