Improving The Automotive Industry Lead Generation Conversion Rates

This Jupiter research report might be useful to those of you who are in the automotive industry.

The industry needs to find ways to get more leads from the consumer as Jupiter report that only 1 in 5 actually make a purchase from their research. Of course these kinds of reports illustrate exactly what we’ve discussed numerous times on the Conversion Chronicles.

  • Are the dealers measuring the right things so that they can improve?
  • Are they answering their prospects needs right there and then when they have their attention?
  • Are dealers offering the right incentives to get consumers into their showrooms?
  • Are dealers even trying to get consumers into their showrooms?!

More often than not websites do not write compelling copy and content, which persuades a persona to buy. This report illustrates what the automotive industry should do to increase conversions. Ahar!

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in Conversion, General, Industry Specific Articles
One comment on “Improving The Automotive Industry Lead Generation Conversion Rates
  1. onhighbeam says:

    i think that’s what the automotive dealers needs to do in order to generate sales… thanks for having such a blog. đŸ˜€

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