This could be Microsofts smartest move of the year and it’s only 8 days old. FAST is one of the companies which develops enterprise search engine software. The benefit is that publishing sites for instance can monetize their sites without having to use adsense, they could simply use the FAST search engine and have advertisers use the publishers own ad network. Once the FAST ad-network is up and running then the advertising revenue per page impression can go through the roof for the publisher.
Instead of having to pay the vast majority to Google publishers running ads could keep the vast majority themselves. Microsoft can instead of fighting Google with MSN alone can now also use big publishers to take a lot of the Google advertising market share.
Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.
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