Mobile advertising guidelines for Europe published

The MMA last week released the new mobile Advertising guidelines for Europe, middle east and Africa. Please see attached the pdf.

The pdf has info on:

  1. Design
  2. Banner dimensions
  3. Technical requirements for mobile advertisers

And a little more of other stuff. Quick read, only 10 pages.

http://www.mmaglobal.com/emeamobileadvertising.pdf

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, Mobile Web 3.0

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Subscribe

Enter your email address:

Delivered by FeedBurner

Recent Tweets
Site Sponsors

Find out how we're trying to make our clients €1bn, click below!