People accuse me rightly or wrongly for not doing enough to help the WAA despite my involvement for the last 5 years (see the first comment). I have continued to help where I can and even recently applied for a seat on the board though I wasn’t voted in, either because I am largely unknown to the US WAA membership where most of the votes came from despite Eric’s kind words, or that they just didn’t like the idea of a wound up brit living in Finland screwing with the largely US centric organization!
But I am not disappointed with the WAA for this reason, it’s a shame that I didn’t make the cut, yes, but it’s a fair voting system and my wife won’t mind that I don’t have to give up 20 hours a month of free time to help the WAA. No, what I am consistently disappointed about is the fundamental lack of value provided by the WAA and the latest certification process is another glaring example.
What also surprises me is the lack of business acumen displayed by the WAA. If this was free as part of the membership fee it would boost memberships worldwide fivefold but no, they decide to remain shortsighted.
So firstly lets look at the combined price of becoming WAA certified.
- You need to be a WAA member. $199.
- You then need to pay Â a discounted for members $635 to take the exam (excluding the time you need to study to pass).
- You then need to travel to an event like the eMetrics to physically take the exam. Average cost (minus WAA discount) $1200 plus travel/accom $1000.
That’s a whopping $3034 without the considerable time investment you will have to make in order to pass. It gets worse though. Not only do you have to invest the initial $3K you then the rumor is that you have to renew every two years at $635 per year. For no other reason than to boost WAA coffers apparently.
Now correct me if I am wrong. The WAA is supposed to be a non-profit organization right? Clearly they must be getting kick-backs from the eMetrics and associated events to do the exams there but that limits the memberships to those that can afford to take not only the time out to travel but also fork out roughly the price of a Rolex watch to get certified.
When I joined the WAA it was primarily because I believed we could set the standards, we could set the bar as to what an analyst should be and what the measurements should be. The people in the WAA have done a fantastic job creating standards, great work went into those and continues to do so.
The certification is no different. The program to create this started in 2007. I know because I was involved very early on for the first few months before a lack of time/resources meant I had to drop out of the creation process. But a big hat-tip goes to Niel Bornman for having the energy to drive this for three years and Jim Novo who has been heavily involved with all the education work that the WAA does. Do they get paid for this? No. So my view is, why should the WAA? It’s volunteer work that has created this exceptional piece of educational material.
In my opinion the WAA is slapping its members in the face. It should be free for any member to take the certification. It should also (even if an extra charge is associated with the certification) be available online and the fact that it isn’t right now is the biggest problem I have with it. We live in an age where I can talk to someone in a remote island at the other side of the world for free over video conferencing and you’re telling me that this has to be done face to face at an event in a selected city? C’mon guys this is really taking the piss!
So is it just me? Is the ranting brit just doing his usual WAA bashing or do I have a point?