Optimizing Adwords ROI With Google Analytics

A good article written by The Google Conversion University writer Alden DeSoto.

Basically it outlines how to tie in your adword campaigns with Google analytics get the best results. By doing this you can instantly see the money you’re spending on your PPC campaigns and look to see whether the spend translates into ROI.

More ROI = More Peices of eight!

Check it out

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, PPC/SEM, Web Analytics

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