Oracle makes a move into the Web Analytics space

Oracle is the first BI solution to make a strategic acquisition into the web analytics space by acquiring Moniforce. It was only a matter of time, the only real surprise is that it has taken this long. Congratulations to Willem-Jan Scholten and all concerned. It will be interesting to see if Oracle make further moves in the industry. So far they have been practically non-existant although I heard that they have started attending some of the eMetrics summits in the USA. Perhaps now that they acquired a European company we’ll start to see some of the old Moniforce guys representing Oracle there in the next few years.

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, Web Analytics

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