The 12 days of Christmas – Measure Style!

On the 1st day of xmas my true love said to me we defined what we wanted to see.

One the 2nd day of xmas my true love said to me we set up our metrics and defined what we wanted to see.

On the 3rd day of xmas my true love said to me it starts with a prospect, we set up our metrics and defined what we wanted to see.

On the 4th day of xmas my true love said to me, what is the value? it starts with a prospect, we set up our metrics and defined what we wanted to see.

On the 5th day of xmas my true love said to me, Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 6th day of xmas my true love said to me, when do they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 7th day of xmas my true love said to me how do you measure it? when do they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 8th day of xmas my true love said to me testing multivariates, how do you measure it? when do they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 9th day of xmas my true love said to me standard deviations, testing multivariates, how do you measure? when do they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 10th day of xmas my true love said to me top and bottom limits, standard deviations, testing multivariates, how do you measure, when they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 11th day of xmas my true love said to me look for the trends, top and bottom limits, standard deviations, testing multivariates, how do you measure, when they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

On the 12th day of xmas my true love said to me build in the science, look for the trends, top and bottom limits, standard deviations, testing multivariates, how do you measure, when they churn? Benchmarking!!!!! what’s the value, of a prospect, we set up our metrics and defined what we wanted to see.

:)

This is an excerpt from our upcoming book “The Sucking Manifesto” which will be out early 2012. If you “like” our facebook page we’ll let you know when and where you can buy it from. It will cost less than a beer and you’ll be able to read it in an evening.

That said this is me saying Merry Christmas and a Happy New year to everyone a little early – at least it’s December!

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

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