Why the name blackbeak.com?
A common question I get asked is why do you call yourself Captain Blackbeak? The answer is simple. Branding. I wanted to build an idea, a brand that would be remembered by the readers of this blog. The chances that you’d remember a guy called Steve Jackson after the first time you ever read one of my posts is slim. However you might remember reading about analytics from a guy pretending to be a parrot, not only that but a pirate parrot. You might remember the name “Captain BlackBeak” which is a play on the famous pirate Captain BlackBeard.
So yes, we have done this on purpose and it’s been quite successful.
My real BIO is below for those of you who prefer to read about the man behind the pirate.
Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. His clients include Nokia, Nokia Siemens Networks, Vaisala, KONE, MTV3, Vodafone, Sanoma, Vattenfall and a host of others.
In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009.
He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.