Driving online marketing strategies using web analytics
A Volume in the Emarketing Essentials Series.
“Steve Jackson draws on years of experience to show how to improve results fromÂ Â digital channels without being overly technical” – Dave Chaffey
“A great read! I wish I had read this 3 years ago â it would have saved me a lot of time (and pain) at Google!”–Brian Clifton, Senior Strategist, Omega Digital Media
“The long awaited classic. Much needed and wanted. Cult of Analytics will become a reference book for people working with web analytics and online marketing optimization.”–Kalle Heinonen, Executive of Enterprise Accounts at Omniture
“Steve covers analytics on a variety of levels â from corporate adoption of analytics down into the depths of key performance indicators â providing clear explanations throughout. I have always known that Steve is one of the best and brightest in our industry, Cult of Analytics will clarify that for the rest of the world.”–Eric T Peterson, founder of Web Analytics Wednesday and principal consultant at Web Analytics Demystifi ed, Inc.
“Steve has spent years down in the weeds, talking to executives and meditating on a mountain. That unique perspective is the main reason Cult of Analytics is such a unique book.”–Avinash Kaushik, Analytics Evangelist for Google
“Steve hands you the keys to the process of becoming an analytics driven company and shows you how to implement a Cult of Analytics in your organization.”–Jim Sterne, Producer, eMetrics Marketing Optimization Summit and Chairman, Web Analytics Association
* Unique: demand from marketers for a guide to building web analytics into business
* Real-world examples show what does and doesn’t work online to meet online business objectives
* Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics is a must have for any would-be digital marketer.
TABLE OF CONTENTS:
The Organizational Hub and Spoke Method;
Understanding Reach, Engage, Activate and Nurture (REAN);
How to develop KPIs;
Quick Wins and How to Use Them;
The Tools of the Trade;
Developing and Measuring Motivational and Behavioral Personae;
Using the Insight Model to Improve Conversion and Retention;
The Proliferation Process
The book is now published in Europe and will be in US online stores on the 16th June. You can buy direct from Elsevier or from Amazon and other selected bookstores. Prices vary – I am just the author! I have no control over the prices, Elsevier set the price and sell the books to other distribution channels so I cannot guarantee you might not find it cheaper elsewhere. Have a look around!