The Sucking Manifesto

It’s been a while since I’ve posted but I have news that I am personally quite excited about. I’m embarking on writing my second book though this time it’s slightly different to my first book Cult of Analytics. This one is a joint effort with an ex-colleague and friend of mine Markus Varha. The book is called The Sucking Manifesto.

Basically we all suck at marketing.

The Sucking Manifesto is an upcoming book that explains why we suck, how to prove we suck, how to learn from your own suckiness and then how to not suck again.

It’ll be funny. There’ll be drama, tragedy and joy. You’ll be able to read it in a night and it will cost less than a beer.

If you like us on the Facebook page we’ve set-up we will inform you all when the book is ready for public consumption!

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

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