Warming Up A Problem On Your Website

This is a nice little reminder that technology can be used to help make you feel comfortable. Flickr servers went down for a very short time when I was trawling their sites for information to serve up to you guys. This was the “error message”.

Pretty cool huh?

It doesn’t scare you by screaming in big black letters SERVER ERROR, 404 file not found, which might make you think you’d lost all your images.

It says Flickr is having a massage. Doesn’t that put a nice comfortable image in your head instead? You think of a relaxed situation instead of a potential nightmare scenario.

So think on error messages because all communication should be carefully crafted to instill the right feeling in the visitor. Again it’s a copy writing thing but this also improves usability and ultimiately conversion.

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, Usablity/Design

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