Web Analytics Championship

On Sunday, the Marketing Committee of the Web Analytics Association launched the Web Analytics Championship. This is an effort to bring new people into the WAA, to have some fun with current members and to help the WAA understand customer behavior in the website. As an International committee co-chair I was asked to help spread the word. The WAA are offering some big prizes for the winners. For more information see the championship FAQ online.

I feel this is a good opportunity to get some exposure (if you’re an analyst), learn to use the tools to draw insights and help the WAA improve their site all at the same time.

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, Web Analytics

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