Web Analytics Terms and Definitions

There has been concern in the past over standard terms we use in the web analytics industry. What one company calls a visit, another company calls a session. One one analyst calls a page view another analyst calls an event. I have seen dozens of threads in discussion groups, heard lots of clients trying to define their own internal definitions and lots of posts on blogs etc;

I decided not to comment on all of this and wait for my colleagues at the Web Analytics Association to come up with their answer. A couple of weeks ago they did. My advice to my clients, colleagues and friends in the industry would be to follow these standards laid down by the Standards comittee of the WAA.

Web Analytics Definitions

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, Metrics/measurement, Web Analytics

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