In one of the most widely anticipated moves in the web analytics industry, Yahoo! will finallyÂ launch their web analytics serviceÂ named Yahoo! Web Analytics at 9AM PST on the 9th October.
When Dennis Mortensen first told me that Yahoo! were buying IndexTools and rolling it out for free I was delighted. Now that it’s official I’d like to congratulate all the folks involved at IndexTools again for producing a damn fine tool and Yahoo! for raising the value threshold of free Web Analytics.
I predict that soon we’ll see even more advances in the free offerings. Google will respond, this I know. However the real pressure is now on Omniture and other paid offerings to rise to the challenge and make sure that their pricing is justified by the value they offer their clients.
Cool! Kudos to Yahoo!