Yahoo! Web Analytics Launches 9th October

In one of the most widely anticipated moves in the web analytics industry, Yahoo! will finally launch their web analytics service named Yahoo! Web Analytics at 9AM PST on the 9th October.

When Dennis Mortensen first told me that Yahoo! were buying IndexTools and rolling it out for free I was delighted. Now that it’s official I’d like to congratulate all the folks involved at IndexTools again for producing a damn fine tool and Yahoo! for raising the value threshold of free Web Analytics.

I predict that soon we’ll see even more advances in the free offerings. Google will respond, this I know. However the real pressure is now on Omniture and other paid offerings to rise to the challenge and make sure that their pricing is justified by the value they offer their clients.

Cool! Kudos to Yahoo! :)

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, Web Analytics
4 comments on “Yahoo! Web Analytics Launches 9th October
  1. Staff says:

    Everything at Yahoo Analytics still says ‘Coming Soon’… Any ideas or rumors as to when it might go live?

  2. @Staff;

    I’ve heard that it will roll out to everyone before the end of the year.

    I think the guys are being careful not to roll out until they have the capacity to meet demand. They have to build quite a bit of infrastructure so they’re doing it one part at a time.

  3. Tessa says:

    Any updates? I guess it would be better if they have kept quiet about it first. It might take them ages. Hope not.

  4. Nothing further to add really. The only advice is to get a Yahoo account and start asking them as a customer when the analytics will be available.

    I will email Dennis today and and ask what his guesstimate is.

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