I’ve agreed and disagreed with Avinash Kaushik in the past, but you can’t help but love his passion and enthusiasm for all things analytics. He has persuaded iPerception to develop a service to answer three key questions as an exit survey (plus a fourth – I haven’t tried this yet as I have flu at home, but it looks fantastic).
The questions are;
- What is the purpose of your visit to our website today?
- Were you able to complete your task today?
- If you were not able to complete your task today, why not?
While they are pretty standard questions they do work for just about any business website which is the beauty of it. I’ll be testing this as soon as possible.