4Q A Free Web Survey Tool

I’ve agreed and disagreed with Avinash Kaushik in the past, but you can’t help but love his passion and enthusiasm for all things analytics. He has persuaded iPerception to develop a service to answer three key questions as an exit survey (plus a fourth – I haven’t tried this yet as I have flu at home, but it looks fantastic).

The questions are;

  1. What is the purpose of your visit to our website today?
  2. Were you able to complete your task today?
  3. If you were not able to complete your task today, why not?

While they are pretty standard questions they do work for just about any business website which is the beauty of it. I’ll be testing this as soon as possible.

Check out the 4Q site or Avinash’s blog for more details.

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, Web Analytics

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3 comments on “4Q A Free Web Survey Tool
  1. BB,

    Thanks for the mention.
    I welcome your feedback once you’ve had a chance to take a look under the 4Q hood.
    Keep in mind – we are in beta.
    There are a slew of planned tweaks and enhancements to be rolled out over the coming weeks.

    Hope you feel better soon!

    Jonathan Levitt
    VP Marketing
    iPerceptions

  2. Vern Burke says:

    Wow, that looks like a neat thing (no, not that you have the flu!). I’ve signed up for it, it will be interesting to see how many people will fill it out.

    Vern

  3. Hi Jonathan/Vern,

    I’m looking forward to trying it out, I have people testing it next week while I’m in Chicago and will get a report upon my return hopefully.

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