Blog Archives

Measuring the Good, the Bad and the Ugly – How to get started with Analytics

I’m often asked where do you start with Analytics? How do you go about doing it? The simplest answer to that question is start with your customers needs and work back from there. To illustrate lets take a simple example

Posted in Conversion, General, Metrics/measurement, Web Analytics

Digital Marketing Parasites

Recently in my sales work with clients and prospects I have heard some very disturbing trends which has prompted this blog post. The most recent shocking meeting I had was this Monday but prior to that I also heard of

Posted in General, PPC/SEM, SEO, Web Analytics

5 Analytics tips for 2010

I don’t do predictions so I thought I’d give you some tips, whether you’re in e-commerce, the lead generation business or the media advertising business. If I could only do 5 things using Analytics for my business in 2010 these

Posted in General, Web Analytics

What I learned at eMetrics London (May 09)

I recently sat on a panel at the London eMetrics summit. Two panels actually, one on the first day and one on the second.The first panel was a good session where we discussed various topics around web analytics. Issues that

Posted in General, Web Analytics

Analytics, What’s the hard part?

What is the hard part about Analytics for you? Leave a comment or email me I promise there will be no sales pitches, I just want to see if I’m right on what the majority of your needs are at

Posted in General, Web Analytics

What Smart Advertisers Will Do In The Recession

The recession is a phenomena that all the corporations have jumped on particularly in the online marketing space to serve their own agendas. Controversial? Well, all I am saying is be careful when the big ad agency tells you that

Posted in Conversion, General, Metrics/measurement, Mobile Web 3.0, PPC/SEM, SEO, Usablity/Design, Web 2.0, Web Analytics

Conversion Question

I was asked the following question recently and I thought it was worth sharing my answer in case anyone found it useful. The question is in italics and my answer follows. Hello Steve, Last year i saw your talk on

Posted in Conversion, General, Metrics/measurement, SEO, Web 2.0, Web Analytics

Thoughts about Analytics in the recession of 2009

I’m not one for predictions. Normally I never write what I think will happen because I am an analyst not a clairvoyant. However this year there has been a lot of commentary on what will happen in the Analytics industry

Posted in General, Web Analytics

Mobile Analytics and Multi-channel Measurement

June Dershewitz asked me months ago to write this article but because of my book I never had the time. Now that it’s finished and with the publishers I can get back to normal. The case was really interesting because

Posted in General, Mobile Web 3.0, Web Analytics

The Cult Of Analytics

I have finally finished the second edition of my book! This is just a quick note to let the readers whom have been asking me for ages when it would be done that it is finally done. Sorry it’s taken

Posted in Conversion, General, Metrics/measurement, PPC/SEM, SEO, Usablity/Design, Web 2.0, Web Analytics

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