PPC Conversion Index… Arr!

The Paid Search Conversion Index, powered by Did-it, measures the rate at which consumers convert into customers from pay-per-click listings across major search engines, their syndication partners, second-tier search engines, directories, and portals. Across the media/entertainment, financial services, travel, online services, telecommunications, vertical search, retail, and B2B industries, the data reported each month includes the following

  • Conversion Rate Index: A rating that defines the quality of the traffic, based on number of conversions by vertical per visitor coming from an individual search engine.
  • Conversion Volume Index: A rating of the total number of conversions achieved during a given month from an individual search engine.
  • Click Volume Index: A rating of the total number of clicks achieved during a given month from an individual search engine.

Aye. Interesting stuff. It’s just a shame they don’t tell you how they come to their scoring methods.

But judge it for yerselves!


Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in Conversion, General, PPC/SEM

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