Searchers in the UK prefer Google

Ahar, I mean when 75% of people in the UK use one search engine (more than 8 times it’s nearest rival) it shows you how important search engine optimization for Google.

U.K. Search Engine Search Engine Referral Share
Google 74.67%
Yahoo 9.30%
MSN 5.46%
AOL 4.21%
Ask Jeeves 2.28%

These statistics were taken from a sample of 4 million UK Internet browsers, measured by HBX Analytics. The full story is here.

Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, Metrics/measurement

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