The Science Behind SEO

There are a lot of so called search engine optimization “experts” out there. Nothing more than pirates most of ’em! πŸ˜‰ an’ I should know!

Well, Mike Grehan, he ain’t a pirate, I’ve met him a couple of times at the Search Engine Strategies in Stockholm and he knows what he’s on about. This article is more proof of it.

You might ask what this has to do with conversion. Well, it doesn’t matter how good your pages are at converting your target audience, if your visitors can’t find you then you’re sitting in the doldrums. But imagine if you could figure out exactly how the search engines rank your pages. There are a bunch of different theories but really there aren’t too many people (‘cept the people working for the engines) that really know how your pages are ranked. Mike is saying that he knows the engines are following Information retrieval (IR) science and is immersing himself in the research. I for one will be watching what Mike and others in the IR field are doing because this statement from him seems right on the button;

In my experience, having a general understanding of IR techniques and how they can be applied to commercial search engines (an entirely different proposition to the homogenous collections they were originally conceived for) can save an awful lot of wasted effort and mind clutter in SEO.


Steve is a well known analytics specialist, author and speaker. A pioneer since 2002, he established one of the first European web analytics consultancies (Aboavista), later acquired by Satama (now Trainers’ House) in 2006. In 2008 he wrote his first book Cult Of Analytics published on May 14th 2009. He currently serves as CEO at Quru and has presented and keynoted web analytics topics across Europe. These include The Internet Marketing Conference (Stockholm), The Search Engine strategies (Stockholm), IIH (Copenhagen), the IAB Finland (Helsinki), Media Plaza (Amsterdam), Design For Conversion (Amsterdam) The eMetrics Summit (London, Munich, Stockholm), Divia (Helsinki) in addition to sitting on dozens of panels.

Posted in General, SEO

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