Over the past couple of years we’ve been hearing about big data. Discussions have emerged online about pigs and hives and new jobs have appeared called “pig architects” which is an excellent job title by the way – imagine meeting…
Google SEO +1
So I read an article earlier that caught my attention. In summary it says any URL that a Google+ user or searcher says is worth a +1 click is captured by Google. I see why for public pages you want…
Posted in General
The 12 days of Christmas – Measure Style!
On the 1st day of xmas my true love said to me we defined what we wanted to see. One the 2nd day of xmas my true love said to me we set up our metrics and defined what we…
Posted in General
Will The New EU Privacy Laws Stop the Web from Being free?
Just a thought really. Having some discussions with some smart people at the eMetrics summit and it seems the UK are going slap £50K fines on companies that don’t follow the new rules laid down by the ICO (based on…
Posted in General
The Sucking Manifesto
It’s been a while since I’ve posted but I have news that I am personally quite excited about. I’m embarking on writing my second book though this time it’s slightly different to my first book Cult of Analytics. This one…
Posted in General
The Cookie Farce!
Like marketers in the UK don’t have enough problems the ICO (Internet Comissioners Office) the regulatory body in Britain for all things to do with online privacy made it even harder back in May. On May 25th 2011 the ICO…
Posted in General
There is no right answer there are only choices
The fact is that all your choices are based on data. When I say all I mean all choices. The data sources are varied. You have sensory data. What you personally can see, hear, smell, touch and taste form probably…
Posted in Conversion
The Dirty Dozen – Don’t Do Analytics…
1) If you haven’t set good goals and objectives first. (If you don’t know where you’re going any road will get you there). 2) If you intend to simply use tools to report without taking action. (All analytics should result…
Posted in General
If you want to learn how to optimize your business just do analytics
I was asked advice by someone a lot younger than me, something, that is by the way, becoming more and more common as I get older… I think there may be some kind of correlation. But I digress . Yes,…
Posted in General
Alienating the privacy pundits
In the last year or two I’ve noticed mainstream journalists and commentators taking a stance on consumer privacy on the Internet. There are 3 main instigators behind the majority of these articles. Fear, Doubt & Uncertainty. Fear “Technology has rendered…
Posted in General
